The ways technology has influenced mankind is beyond comparison. One of the greatest benefits of technology is that it made everything easier and simpler, including the process of communication. There were times when people had to wait for their messages to reach their loved ones, while now it just takes a few seconds.
One of the technological developments that have influenced the process of communication and marketing are social media networks. Today the internet abounds with many social media sites, that helps people to create a profile and make friends with other users. This feature was first introduced by SixDegrees.com, in 1997 and the service lasted till 2001. It was when Facebook was founded in 2004 that social media sites have become so popular. All around the world, people, irrespective of age or gender are spending more time on social media websites than anywhere else.
So, which are the popular social media networks in the UAE? Let us take a look:
Facebook was introduced in 2004 by Mark Zuckerberg, Eduardo Saverin, Andrew McCollom, Dustin Moskovitz, and Chris Hughes. It won’t be wrong to say that Facebook popularised social media networking and the various features related to it. Though it began as a social network platform for use inside Harvard University, it now has a presence all over the world. Facebook helps each of its users to create a social profile by adding their name, details of their education, interests, profile picture and much more. The users can add the people sharing the same interests as theirs as their friends, find their old schoolmates, colleagues, send messages and so on. Businesses and corporations can also use Facebook for their marketing and advertising purposes. In short, Facebook provides everything that a person or business would need.
Facebook Stats in UAE
Percentage of Activity: 82%
Monthly Active Audience: 8.08 Million
Gender: Male – 74%, Female – 26%
One of the earliest social media networking sites, LinkedIn was founded in 2002. LinkedIn was designed as a professional networking platform and the founders are Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant. LinkedIn allows users to create a profile by adding their educational qualifications, their skills, profession and so on. This professional networking platform helps people to post their CVs and search for jobs and employers to post jobs. The users of LinkedIn can also connect with other people and grow their professional network. LinkedIn can be used as a great tool to widen one’s knowledge of a particular area by connecting with experts. LinkedIn also can be used as a platform to market one’s service, product or idea. LinkedIn is presently owned by Microsoft.
LinkedIn Stats in UAE
Percentage of Activity: 43%
Monthly Active Audience: 4 Million
Gender: Male – 71%, Female – 29%
Instagram, also known as Insta, is one of the most popular photo-sharing and video-sharing social networking websites. Instagram was devised as a mobile-only platform and it was developed by Kevin Systrom and Mike Krieger. The app was first designed and released for iOS in 2010 and in April 2012, an Android version was released. Instagram also developed and released. In November 2012, a website interface that had limited features was released for Windows followed by apps for Windows mobile and Windows 10 in 2016. Through Instagram, users can post their photos and videos publicly or for a preapproved set of followers, tag their friends and location. Instagram is now owned by Facebook.
Instagram Stats in UAE
Percentage of Activity: 61%
Monthly Active Audience: 3.70 Million
Gender: Male – 62%, Female – 38%
Thanks to Twitter, the term tweet has become a popular usage. Twitter was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. This is another popular social media platform that helps users to tweet on popular issues or any message they wished to convey. A tweet is a message that consisted of 140 characters till 2017, which was then increased to 280, save in a few countries. Thanks to it brevity, Twitter is currently one of the most popular networks to pass on relevant news and information.
Twitter Stats in UAE
Percentage of Activity: 48%
Monthly Active Audience: 2.30 Million
Gender: Male – 68%, Female – 32%
Snapchat, or also known as Snap, is a fairly new social media networking website that didn’t take much time to be one of the most popular too. Snapchat was founded by former students of the Stanford University – Evan Spiegel, Bobby Murphy, and Reggie Brown. One of the interesting features of Snapchat is that the messages and pictures published in them are only available for a short period of time for the recipients. Snapchat also introduced 24-hour stories that the users can publish. It also added a “Discover” feature that allows for ad-supported short content.
Snapchat Stats in UAE
Percentage of Activity: 32%
Monthly Active Audience: 2.05 Million
Gender: Male – 43%, Female – 56%
These are some of the top social media networking platforms in UAE, but these are not all. There are many players in the form of WhatsApp, Youtube, Pinterest and others that can boast of a large number of an active audience.