La Mer Dubai – All you need to know about the beachfront destination

La Mer Dubai is a world-class beachfront destination developed by Meraas, aimed at letting visitors to enjoy the city’s beautiful beaches. Dubai’s sparkling waters and golden sands make it the perfect destination for anyone hoping for a luxurious beach vacation. La Mer is a collection of walkways, shops, restaurants and entertainment areas clustered by one of Dubai’s beautiful beaches. This beach waterfront district is formerly known as the Jumeirah Public Beach.


Located between Pearl Jumeira and Jumeira Bay, La Mer spans a gigantic 13.4 million square feet of existing and reclaimed land and comprises of 4 zones: The Beach, The Entertainment Hub, The North Island and The South Island. The two islands comprise upscale residential neighbourhoods including beachfront villas. The Entertainment hub houses the waterpark, Surf Park, Trampoline Park, cinema, gymnasium and 130 establishments in the form of café’s, shops, and restaurants.


The aesthetic of La Mer Dubai takes its influence from the various flotsam and jetsam one finds in and around the sea – pieces of wood, scraps of rusted metal and the like. Flaunting wide open walkways lined with palm tree boulevards, graffiti art and cabanas, La Mer Dubai is a seamless brew of minimalist and contemporary design. While La Mer translates to ‘the sea’, the architecture is themed around the sea marine and the elements used around are said to be inspirited from the rusted metal and tinted barrels that are the result of sea washing up on timber.


Fun in the Sun

At this eclectic beachfront, one can simply lounge by the beachside cabanas and day rooms. Even you can engage in some thrilling water play and beach sports. One can book a private cabana at Sea Breeze and unwind with uninterrupted views of the Arabian Gulf for as long as you like. Families can enjoy the safety of shallow waters and recline in water hammocks shower after a dip in the sea with fresh water buckets.

Ride the Tide

If you are a water-sport lover then, La Mer Dubai is just where you need to head in. The North Beach and South Beach offer thrilling water activities and sports. This has become a promising destination for adventure enthusiasts. The North Beach caters motorized activities like Flyboarding, Jetskiing, Wakeboarding, Wakesurfing. South Beach offers all non-motorized rental activities like Standup Paddle, Waterbike, Pedalo, Kayaking and for float rentals.

Laguna Water Park

Yet one more addition to Dubai’s endless cluster of adventure water parks is the Laguna Water Park. It beats the rest with its star allure – the WaveOz 180. This Ultimate Surf Machine is one of the only three 180 degree surf simulators in the world and grants you to catch waves on the 187-feet wall-to-wall wave stimulator. It adds more thrill and excitement because the Surf Machine is a sea facing ride. The Laguna Water Park has a great collection of water slides, lazy rivers, a kid’s splash zone and a pool to keep you engrossed in water all day long!

Hawa Hawa

One of La Mer’s coolest entertainment options is Hawa Hawa, an inflatable playground. Inspired by a Japanese concept, the playground consists of inflatable dunes and peaks designed for visitors to bounce up, down and around on. This free-jumping playground comprises of two dunes and seven peaks and is superb for visitors of all ages who want to enlist in a low-impact, high-intensity activity.


If you are keen to try dishes from all around the world then, La Mer Dubai is a food lover’s paradise. It has something for everyone to suit their palate. Some of the favourites are:

  • Masti- Masti deciphers to “mischief” and this fun Indian eatery is certainly a bundle of fun and mischief. They have a quirky menu that takes a twist on traditional delicacies.
  • O’Doner- They offer Middle Eastern comfort food and offers delicious Turkish kebabs and grills in a stylish atmosphere.
  • Motomachi- This is an authentic Japanese restaurant and patisserie. The extraordinary dishes to try are Gindara Saikyo Yaki and their light-as-air Japanese cheesecakes.
  • Aprons and Hammers- This trendy seafood restaurant specialises in smashing crab, literally. With a fresh fish loaded menu, including a lip-smacking must try paella, this diner is for the hungry seafood lovers.
  • Hola- It serves some fancy Fruit sushi and Teppanyaki ice cream rolls. This refreshing and healthy Latin American concept outlet wishes to keep you cool at the beach.


There are a generous number of boutiques, label ready-to-wear brands and added concept stores strewn around the La Mer property. Don’t forget to check out Hamac, a ‘beach boutique’ that sells a dapper collection of swimsuits and kaftans to suit beachgoers of every depiction, along with fun beach accessories like the giant fruit-shaped inflatables, sun hats, towels, beach chairs and much more. You can visit Beach Bunny, Pain de Sucre, Sephora, Trina Turk and Via Rodeo to name a few.


  • Weekdays ( Sunday to Wednesday)
    Retail : 10:00 AM – 10:00 PM
    F&B : 10:00 AM – 12:00 PM
  • Weekends ( Thursday to Saturday)
    Retail: 10:00 AM – 12:00 AM
    F&B: 10:00 AM – 12:00 AM

How to get to La Mer Dubai

You can take RTA buses 9 and 88 from Dubai. If taking a private car Jumeirah Beach Road is just after Etihad Museum.