| 10 Ways A Realtor® Can Help Sell Your Home
By Jay McHugh of RE/Max Affiliates
Today, more than ever, selling your home can be a complicated transaction requiring a great deal of time, effort and involvement.
More and more sellers are realizing that the surest, most effective and, consequently, most profitable means to selling their homes are achieved by enlisting the services of a REALTOR. And, taking that one step in hiring a REALTOR will put you much closer towards the purchase of a brand new home.
Only a real estate professional who belongs to the local and the National Association of REALTORS may call himself or herself a Realtor. A REALTOR is bound by a Code of Ethics and is pledged to protect and promote the interests of the seller by providing fair treatment for all parties involved in the transaction.
REALTORS offer invaluable assistance and expertise in a variety of ways in helping you sell your current home. Consider that:
1 REALTORS know the market and will give you the quickest exposure to the maximum number of buyers.
2 REALTORS screen and "qualify" prospects as to their affordable price range and housing needs.
3 REALTORS free you from the problems associated with showing your home; REALTORS handle phone inquiries, appointments, showings and negotiations of the contract. Your home is shown only to serious, qualified buyers.
4 REALTORS know current real estate values and help you to set a realistic, competitive price. They are skilled professionals who know how to merchandise you home effectively.
5 REALTORS are familiar with the local home-loan market and can help you determine whether seller-assisted financing may expedite your sale.
6 REALTORS figure the net proceeds from your sale, taking into account your outstanding loan balance, closing costs and possible owner financing.
7 REALTORS tap an even larger market through referrals and marketing techniques.
8 REALTORS maintain objectivity in presenting offers and counter-offers.
9 REALTORS familiarize you with the closing procedures by explaining all of them in advance.
10 REALTORS owe you a fiduciary duty: they represent you as the seller, not the buyer, in all aspects of the transaction. As your agent, they are obligated to keep confidential any information you give them (which is not deceptive to the buyer, of course). Their duty includes looking out for your best interests - trying to get the most possible within the shortest amount of time. |